The Top 5 Tips for LinkedIn Ad

I am delighted to have Jay Rathell here on this podcast. This is not his first time on the show, and I’m glad he could come here again. In this podcast edition, we discussed the top tips for LinkedIn ads, and he gave a few tips for LinkedIn users.

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Business Over Beer with Jonathan

In this podcast, I had the pleasure of inviting another local podcaster and business owner, Jonathan Kaylor from Business over Beer (aka, BOB). As I’ve been seeing them doing big things in SW Washington, nothing excites me more than seeing our local small business community being served by folks within the trenches.

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Branding 101: Strategy vs. Identity

Our first-time guest, Nicole Schmidt from Sprout Partners, drops Brand 101 💎s. Newer companies establishing their marketing strategy need to know the difference between brand identity and brand strategy. Nicole breaks it down with solid examples

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The 4 Common Branding Mistakes for Startups

A typical startup entrepreneur has the duties of wearing multiple hats. They’re responsible for their finances by maintaining a positive cash flow. In order to stay in the black and make a profit, founders are also the main salesperson. For the sale to occur, the prospect needs to believe the leader is organized to deliver the goods/services. The daily grind is repeated over and over again. 

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Marketing while Black

I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the problem, but be part of the solution. The solution is bringing awareness and helping others open the doors to the tables of where these decisions are made.

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It’s Time to Fire Facebook and Meta

It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the room. I think I speak for the majority of us, but I’ll keep it to the businesses I know of- it’s time to fire Facebook, Meta, or whatever they want to call themselves.

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In-house Agency vs. Outsourcing Digital Marketing

As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in 1996. One of the more prominent trends affecting digital marketing agencies I’ve personally experienced in the last few years is the client’s increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

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Yo, Let's Talk

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