Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived experience to shape marketing campaigns to reach groups that are traditionally marginalized.
I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.
It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.
The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with Washington’s major metropolis of Seattle. In addition, we hope to clarify issues with those who choose to start and stay on this journey of the business founder who is looking for resources and technical assistance.
To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.
Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during the national anthem.