In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring attention to their brand. Since the dawn of Facebook, social media has been a significant player in promoting brands. Social media has been great for those who know how to leverage the backend of the

I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.

It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.

To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers.

Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix.

I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their Social Media Marketing Managers. The reason is simple: the job description is inherently flawed. Based

Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this marketing strategy in a simplistic process.

As the owner of multiple WordPress websites, it is a major (and required) responsibility to keep your website plugins updated at all times. Failing to do so could result in broken pages, displaced content, and a slow-loading site.