For those looking to grow their business, marketing becomes a central thought. The most immediate channel is social media. The

The first part of my sales career was the most confusing and frustrating I had ever been in my life.  I struggle still today.  Spending hours and hours sitting at my computer waiting for new leads to come in through an antiquated website. Whining about not having any sales appointments to go to. 

In the social media world, we love those beautiful vanity metrics of likes or followers. As a business, “likes” don’t

There were 761,358 jobs cut in 2024. The year of COVID was the only exception since 15 years ago. Most

In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring

When you have an international juggernaut and let’s make sure we are talking about a distinguishable brand, the goal is to be iconic. It’s iconic because an unforgettable experience has been created. No matter where you’re in the world, the majority recognizes ‘x’ company just by looking at their logo.