I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their Social Media Marketing Managers. The reason is simple: the job description is inherently flawed. Based
Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this marketing strategy in a simplistic process.
A child may hear “chase your dream” with great spunk and adventure as if they can find the pot of gold at the end of the rainbow. If an adult were to hear the same statement, he or she would probably Google it and see if there’s a shortcut. Some may have the same enthusiasm as the child. Others may see chasing their dream as a nightmare plagued with skepticism, fear, and darkness.