The first part of my sales career was the most confusing and frustrating I had ever been in my life. I struggle still today. Spending hours and hours sitting at my computer waiting for new leads to come in through an antiquated website. Whining about not having any sales appointments to go to.
In the social media world, we love those beautiful vanity metrics of likes or followers. As a business, “likes” don’t
There were 761,358 jobs cut in 2024. The year of COVID was the only exception since 15 years ago. Most
In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring
When you have an international juggernaut and let’s make sure we are talking about a distinguishable brand, the goal is to be iconic. It’s iconic because an unforgettable experience has been created. No matter where you’re in the world, the majority recognizes ‘x’ company just by looking at their logo.
I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.
In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.
It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.
To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.
What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers.
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