Marketing

In the social media world, we love those beautiful vanity metrics of likes or followers. As a business, “likes” don’t

There were 761,358 jobs cut in 2024. The year of COVID was the only exception since 15 years ago. Most

In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring

When you have an international juggernaut and let’s make sure we are talking about a distinguishable brand, the goal is to be iconic. It’s iconic because an unforgettable experience has been created. No matter where you’re in the world, the majority recognizes ‘x’ company just by looking at their logo.

I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.

It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.

To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers.

Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix.

I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego.

Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this marketing strategy in a simplistic process.