The NDUB Guide: Why You Need a “Client Avatar” (and How to Build One with AI)
Most entrepreneurs develop the business idea and leave the details of their most important asset for later in the process. […]
Marketing
Discover the newest insights, strategies, and trends in the ever-evolving marketing landscape from a boutique marketing agency. Covering digital transformation, brand positioning, and practical growth consulting, our Marketing category provides entrepreneurs, key decision-makers, and business leaders with the tools and knowledge necessary to grow their marketing efforts.
The Mirror You’re Avoiding: Why Your Marketing Strategy Needs a Personal Transformation
Most entrepreneurs and marketers are in a state of “functional denial.” We tell ourselves our engagement is down because of
The Viral Vortex: Why Going Viral is a Tactic, but Authority is the Strategy
My left stroke just went viral!” Of course, that’s in my Kendrick Lamar’s voice. However, you’re looking for your content
The 2026 CEO & Solopreneur Manual: Stop Getting Bamboozled and Reclaim Your Brand Authority
There is a specific kind of “digital fatigue” hitting the coffee shops, boardrooms, and home offices in 2026. I see
The CEO’s Dilemma: Why Your Marketing Budget is Failing and How to Stop Doing Everything Yourself
When I realized every job title was under my name, I had to wave the white flag and surrender. You
The Entrepreneur’s Guide to Marketing Delegation
TL;DR: The creator economy has exploded to $250 billion and is projected to reach $1.49 trillion by 2034, according to
Three mistakes key leaders make to develop the brand experience
For those looking to grow their business, marketing becomes a central thought. The most immediate channel is social media. The
Marketing is Crucial for Business Growth
Whether you’re a first-time entrepreneur or a seasoned business owner, understanding the role of marketing can be a game-changer for
5 Keys to Build a Sales Pipeline
The first part of my sales career was the most confusing and frustrating I had ever been in my life. I struggle still today. Spending hours and hours sitting at my computer waiting for new leads to come in through an antiquated website. Whining about not having any sales appointments to go to.
How a Fractional CMO help Small Businesses
In the social media world, we love those beautiful vanity metrics of likes or followers. As a business, “likes” don’t
Influencers are In
There were 761,358 jobs cut in 2024. The year of COVID was the only exception since 15 years ago. Most
Top of Funnel: Social Media Tactic
In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring