The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds.
To my surprise, Deadpool’s side gig as a marketer puts out quality marketing jobs. What’s even crazier to me is that my oldest son loves him. He couldn’t stop talking about him when it comes to Deadpool. With how much he loved Deadpool, I was surprised to hear that he was an entrepreneur in many different areas.
Hearing that Reynolds has made a fortune with his gym company, I’m scratching my head, asking myself, “where have I been?”
Now I need to rewatch some of his movies. As I continue to learn, a great marketer requires you to fall on your face several times and get back up, and you figure out what works and what doesn’t. The quintessential element of a great marketing agency is putting out pieces that show no fear. Reynolds continues to display no fear and it’s funny, of course, it’s after the fact Kent and I had this conversation. Since Reynolds doesn’t seem to care about the repercussions, it doesn’t work for everyone, which is why I believe he’s so successful, and it makes sense why he is killing the game. So without further ado, enjoy the podcast.
Lastly, congrats to Ryan Reynolds and all his success!
Here are the links for references:
How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits: https://www.entrepreneur.com/article/366109
How Ryan Reynolds’ Mint Mobile Embraces Fear to Turn Ads Around in Mere Days: https://adage.com/article/podcast-marketers-brief/how-ryan-reynolds-mint-mobile-embraces-fear-turn-ads-around-mere-days/2318641
Yes, Ryan Reynolds Really Writes His Own Stuff, and He’s Got 7 Marketing Lessons for You (Premium): https://www.adweek.com/brand-marketing/ryan-reynolds-marketing-lessons-brandweek-aviation-gin-mint-mobile/
Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful marketing: https://www.fastcompany.com/90525283/most-creative-people-2020-ryan-reynolds
Ryan Reynolds’ Marketing Agency: https://www.maximumeffort.com/
Podcast sponsor: https://ndublove.com/
Nathan A. Webster, MBA