Most entrepreneurs develop the business idea and leave the details of their most important asset for later in the process. The customer is the priority- without them, there’s no business.
How do you get customers? A great marketing strategy.
Without a great strategy, marketing can often feel like shouting over the Grand Canyon, thinking someone will hear you across the valley floor.
That’s not going to happen.
Even though you scream as loud as you can, hoping the right person hears you. But what if you were talking to just one person right next to you?
Someone who genuinely needs what you offer and is ready to buy?
That person is your Client Avatar.
What Exactly is a Client Avatar?
A Client Avatar (or buyer persona) is a detailed, fictional profile of your ideal customer. It isn’t just a “target audience” like “moms aged 30-40.” It is a specific character—with a name, a job, daily habits, and a lifestyle—who represents the person most likely to buy from you.
They should always be considered as a real person on your team.
Their avatar is defined by demographics (e.g., name, age, gender, location, income, education, and marital status) and psychographics (e.g., hobbies, lifestyle, values, personality traits, and preferred media channels).
Give them a name and always save them a seat at meetings.
They have a voice and want to be heard.
Do I really need to design a Client Avatar?
Yes. Your strategy will save a lot of time and money because you took the time to STP (segment, target, and position) your brand.
A common mistake beginners make is focusing on the sale rather than building a relationship with the customer. It’s short-term thinking because it’s a simple tactic to check the box.
The long-term goal is to have them become a returning customer.
The strategy will include long-term tactics that speak directly to the client avatar throughout their entire customer journey.
In my experience, service providers and products use different strategies and processes for developing a client avatar.
How to Manually Build Your Avatar
It’s pretty simple if you’re not scared to talk to people, but it’s asking a lot of questions. For those who haven’t started, that’s fine. You’ll do the same who have begun selling their products.
Ideally, it’d be best to have them answer these questions in a digital format. Doing it in person may make it awkward—for a family member or friend—and you may introduce unwanted bias into the results. So, proceed with that caution.
These are some of the questions to ask:
- “Why did you buy my product/service?”
- “Did it solve your problem?”
- “Have you used it more than once?”
- “How does it compare to our competitors?”
- “Would you buy or reorder it again?”
- “Where would you want to find this?”
- “Was it competitively priced?”
Again, these are some questions to help you define who your ideal client would be. Once that is established, we can build the avatar to match your brand.
How to Use AI to Build Your Avatar
At NDUB Brand, we believe in working smarter. You can use AI to move from a blank page to a fully realized avatar in minutes. DISCLAIMER: It’s a fictitious process based on ideals, and not actual people buying your product or service.
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The “Expert” Prompt: Tell the AI your niche.
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Prompt: “I am a [Photographer/Food Brand/etc]. Act as a marketing expert and build a Client Avatar, including demographics, psychographics, and their #1 biggest fear when buying my product.”
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The “Day in the Life” Prompt: Ask the AI to walk in their shoes.
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Prompt: “Write a 200-word ‘day in the life’ story for this avatar. Where do they feel frustration, and how does my business solve it?”
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The “Copywriting” Prompt: Turn the avatar into a sale.
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Prompt: “Based on this avatar, write three Instagram captions that would make them stop scrolling and click the link in my bio.”
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- The “STP” Prompt: We want to find them and TAKE ACTION.
- Prompt: “Based on this avatar, help me find the immediate buyers and create a targeted campaign to position my brand to find my ideal customers.”
Whether you’re selling a service or a snack, you aren’t selling to “everyone.” You’re selling to your client avatar who’s been looking for you, but doesn’t know you exist. When you know exactly who you’re talking to, your writing becomes easier, your ads get cheaper, and your community grows stronger.
Which avatar are you building today? Try the prompts above and share your avatar’s name in the comments!
If you need help, hit me up.
Nathan A Webster, MBA
Founder, NDUB Brand of NW & Associates, LLC
