For those looking to grow their business, marketing becomes a central thought. The most immediate channel is social media.
The goal is to earn clients and bring in cash flow.
The number one mistake is not taking the time to develop your brand experience.
To develop the brand experience, here are three mistakes key leaders make
#1 – Marketing Mistake
problem: they want everyone to buy their product or service.
solution: defined one customer avatar.
Spend time understanding who your ideal customer will be and how they were use your value proposition. The product or service you created should solve their problem.
You want them to leave as a happy customer, and come back once more while telling others about who you are.
Networking is a horrible example of how we do this wrong. The goal shouldn’t be to hand out as many business cards. Your focus should be on who is the best person to connect with and build a relationship with.
Newer companies network, because the founder may be new to the scene. A more seasoned and focus company use advertising.
You won’t see your local Coca-Cola at your local business chamber.
Paying for advertisement means there’s a tactic within your strategy to pay for people to get to know, like, and trust you.
#2 – Marketing Mistake
problem: the company brand is underdeveloped.
solution: establish a visually pleasing digital and in-person experience of what the customer journey will be for your customer.
The days of anticipation are over.
No one has time for that.
Give us everything to binge on so that we can have the paralysis of analysis feel.
Netflix create the expectation, and now we won’t settle for anything less.
In this digital world of having information at her fingertips, every prospect is looking how to avoid making the purchase or persuade them to the best decision of becoming your customer.
The customer journey needs to be mapped out for your team to execute the expected outcomes for each visitor, in person or digitally.
The pricing page is one of the most frequently visited.
Of course, everyone’s experience will be different.
Some read, what others will scan.
If provided the option to watch a video, there will be some to will take that option.
#3 – Marketing Mistake
problem: blending the marketing and sales as one component.
solution: uniquely creating attention-grabbing materials and keeping it, while allowing you to overcome their objections.
This is hard.
There’s always a justification for why the transaction will happen.
People buy not because they want it.
Just because we have the same things, don’t mean we have the same convictions. Not even the same experiences unite us, so the “why” is different.
Hence, why the benefits should be the selling points, not the features.