One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to buy.
Our little town is a small white suburb of Portland, OR and most of the community members are happy to believe those issues won’t ever happen here. This is the start of what I’m going to call Black Suburbia Privilege.
What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers.
Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix.
I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their Social Media Marketing Managers. The reason is simple: the job description is inherently flawed. Based
Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this marketing strategy in a simplistic process.
As the owner of multiple WordPress websites, it is a major (and required) responsibility to keep your website plugins updated at all times. Failing to do so could result in broken pages, displaced content, and a slow-loading site.
Nonprofits have earned an unmerited horrific reputation. Most don’t learn about nonprofits until higher learning or want to volunteer. Unbeknownst to us, most of our lives have been filled with benefits from nonprofit organizations since the time we were born.
A child may hear “chase your dream” with great spunk and adventure as if they can find the pot of gold at the end of the rainbow. If an adult were to hear the same statement, he or she would probably Google it and see if there’s a shortcut. Some may have the same enthusiasm as the child. Others may see chasing their dream as a nightmare plagued with skepticism, fear, and darkness.
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