The 4 Common Branding Mistakes for Startups

A typical startup entrepreneur has the duties of wearing multiple hats. They’re responsible for their finances by maintaining a positive cash flow. In order to stay in the black and make a profit, founders are also the main salesperson. For the sale to occur, the prospect needs to believe the leader is organized to deliver the goods/services. The daily grind is repeated over and over again. 

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Marketing while Black

I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the problem, but be part of the solution. The solution is bringing awareness and helping others open the doors to the tables of where these decisions are made.

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It’s Time to Fire Facebook and Meta

It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the room. I think I speak for the majority of us, but I’ll keep it to the businesses I know of- it’s time to fire Facebook, Meta, or whatever they want to call themselves.

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In-house Agency vs. Outsourcing Digital Marketing

As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in 1996. One of the more prominent trends affecting digital marketing agencies I’ve personally experienced in the last few years is the client’s increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

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Branding 101: Own Your Name

In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike employee.  My prior knowledge of Nike’s brand

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Réland Logan – Marketing Guru

Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived experience to shape marketing campaigns to reach groups that are traditionally marginalized.

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Kent Lewis

Kent Lewis is the President and Founder of Anvil Media, Inc. He’s also our resident guest for Let’s Talk Marketing podcast.

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Entrepreneurship is Hard

I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.

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ROI to ROAS (aka, Return on Ad Spend)

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.

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