It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the room. I think I speak for the majority of us, but I’ll keep it to the businesses I know of- it’s time to fire Facebook, Meta, or whatever they want to call themselves.
As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in 1996. One of the more prominent trends affecting digital marketing agencies I’ve personally experienced in the last few years is the client’s increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.
In 2001, I was hired at Nike while I was going to college. After a few years of working at
The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds.
I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.
In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.
It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.
The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with Washington’s major metropolis of Seattle. In addition, we hope to clarify issues with those who choose to start and stay on this journey of the business founder who is looking for resources and technical assistance.
As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless people have asked me what it’s like to be a college professor.
To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.
One of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street.
Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during the national anthem.
