GEO Is Replacing SEO: How to Future-Proof Your Business for the Age of AI Search
If you are still measuring success by where your website sits on a Google results page, you are optimizing for
The 5 YouTube Mistakes That Are Killing Your Channel Growth (And How I Fixed Them in 120 Days)
The 5 YouTube Mistakes That Are Killing Your Channel Growth (And How I Fixed Them in 120 Days) How a
The Entrepreneur’s Guide to Marketing Delegation
TL;DR: The creator economy has exploded to $250 billion and is projected to reach $1.49 trillion by 2034, according to
Three mistakes key leaders make to develop the brand experience
For those looking to grow their business, marketing becomes a central thought. The most immediate channel is social media. The
The Real Talk About Owning Your Own Business (And Why I Try to Scare People Away From It)
Man, I get asked this question all the time: “Nathan, what’s it like owning your own business?” And I’m like,
Marketing is Crucial for Business Growth
Whether you’re a first-time entrepreneur or a seasoned business owner, understanding the role of marketing can be a game-changer for
5 Keys to Build a Sales Pipeline
The first part of my sales career was the most confusing and frustrating I had ever been in my life. I struggle still today. Spending hours and hours sitting at my computer waiting for new leads to come in through an antiquated website. Whining about not having any sales appointments to go to.
How a Fractional CMO help Small Businesses
In the social media world, we love those beautiful vanity metrics of likes or followers. As a business, “likes” don’t
Why Every Business Needs Human Oversight of AI
In this episode of Let’s Talk Marketing, I sit down with Amanda Farley, CMO at Aimclear, to dive into a
Influencers are In
There were 761,358 jobs cut in 2024. The year of COVID was the only exception since 15 years ago. Most
Top of Funnel: Social Media Tactic
In marketing speak, the top of the funnel is a visual snapshot of all the activities and ways companies bring
Your Brand Must Be Unique
When you have an international juggernaut and let’s make sure we are talking about a distinguishable brand, the goal is to be iconic. It’s iconic because an unforgettable experience has been created. No matter where you’re in the world, the majority recognizes ‘x’ company just by looking at their logo.