Technology Evolves or Dissolves Businesses

It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.

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The Entrepreneurial Plight of Minority and Women-Owned Businesses

The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with Washington’s major metropolis of Seattle. In addition, we hope to clarify issues with those who choose to start and stay on this journey of the business founder who is looking for resources and technical assistance.

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Why College is Failing America

As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless people have asked me what it’s like to be a college professor. 

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Monetize Your Brand

To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.

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Black Wall Street

One of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street.

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Nike Raises Brand Authenticity with Colin Kaepernick

Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during the national anthem.

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The 4 Ps of Marketing

One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to buy.

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Black Suburbia Privilege

Our little town is a small white suburb of Portland, OR and most of the community members are happy to believe those issues won’t ever happen here. This is the start of what I’m going to call Black Suburbia Privilege.

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The Social Media Metrics That Truly Matter

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers.

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Eleven Ways Mobile is Redefining Marketing

Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix.

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