Réland Logan – Marketing Guru

Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived experience to shape marketing campaigns to reach groups that are traditionally marginalized.

Read More »

Kent Lewis

Kent Lewis is the President and Founder of Anvil Media, Inc. He’s also our resident guest for Let’s Talk Marketing podcast.

Read More »

Entrepreneurship is Hard

I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified risk-taker. If you’re looking for a “how-to” be an entrepreneur, this may or may not be for you. And no, I’m not trying to be overdramatic. I want you to know this is a lifestyle, not a hobby.

Read More »

ROI to ROAS (aka, Return on Ad Spend)

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both.

Read More »

Technology Evolves or Dissolves Businesses

It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good online tech.

Read More »

The Entrepreneurial Plight of Minority and Women-Owned Businesses

The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with Washington’s major metropolis of Seattle. In addition, we hope to clarify issues with those who choose to start and stay on this journey of the business founder who is looking for resources and technical assistance.

Read More »

Monetize Your Brand

To set the stage, let’s begin with something you’ve done before. You walk into the store to look around. All you’re doing is killing some time and checking on possibly getting a bargain. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking.

Read More »

Black Wall Street

One of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street.

Read More »

Nike Raises Brand Authenticity with Colin Kaepernick

Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during the national anthem.

Read More »

Yo, Let's Talk

Thank you for coming to our page and spending your time with us. If you're looking for more or wanna drop diamonds, too, look no further! Your business deserves a chance to succeed and win. There's no greater time to be a leader. So get in touch with us to schedule an appointment and see where and how we can help you.